Diagnostic & Blueprint
A growth system designed,
not accumulated.
Most growth systems were never designed. They accumulated: a platform here, a tool there, a report nobody quite trusts. The Diagnostic reads yours as it actually is — stack, spend, process and measurement, on your own numbers. The Blueprint redraws it on purpose: strategy, technology, data, campaigns and growth economics as one system, between your business, the platforms and AI.
Our approach
Sometimes the account is fine
and the economics aren't.
The campaigns run. The dashboards are green. And still the margin comes in thinner than the plan said it would, because the fees ate it, or the stack leaks, or nobody can say what a media dollar returns once the order it brought in has been picked, packed and shipped. That is not a media problem. It is a system problem, and it never shows up in any one platform's report. So we read the whole system at once: every platform, the tools between them, the process that runs them and the measurement that reports on them, from budget to contribution, on your numbers rather than theirs. First we find out what is true. Then we redesign around it.
Where the money leaks
Illustrative, not client figures. Left: how much of the media budget is doing incremental work once structural waste and non-incremental spend are removed. Right: how much of a revenue dollar reaches contribution after COGS, platform fees, fulfilment and media. The Diagnostic produces both for your operation.
The Diagnostic
Follow the money, both ways.
The first is the media dollar. We follow it from budget to auction and ask how much of it reaches a real bid, and how much of that bought an order you would not have had anyway. The second is the revenue dollar. We follow it backwards from the sale, through COGS, platform fees, fulfilment and media, and ask how much reaches contribution. Side by side, the two show where growth is leaking, which fix pays back first and what the next dollar is actually worth. Every figure is yours. Every assumption is written down.
The Diagnostic
What you leave with.
Where the money works, and where it doesn't.
Every platform, and the stack behind it, read on your orders and your costs rather than the dashboard: reported, verified and, wherever a test exists, incremental.
What growth is really costing you.
Contribution after media, and the cost of an order each channel actually caused, platform by platform. The baseline every decision that follows is priced against.
What to change, and in what order.
Fixes sequenced by payback, each with what it is worth and what it needs. This is the brief the Blueprint is drawn from.
The Blueprint
Everything your growth runs on,
drawn as one system.
A blueprint is not a recommendations deck. It is the operating drawing for how your growth runs: which platforms carry the plan and what each is expected to return; how data moves from the platforms through the store to finance and back, with every definition written down; how campaigns are built and run week to week; where automation and agents do the reading and where a senior person makes the call; and how every budget line earns its place through a test. It is specific enough to build from, and it belongs to you.
What it covers
Five layers. One drawing.
Which platforms
carry the plan.
Which platforms, campaigns and audiences carry the growth plan, and what each is expected to return. Set from the Diagnostic, not from habit.
Spend, orders and
margin, in one view.
Platforms, store, analytics and finance connected so there is one view of spend, orders and margin, with the data flows drawn and the definitions written down.
How the accounts
run, every week.
Campaign structure by platform, who owns what, what the automation decides, what a person decides, and the weekly rhythm that keeps marketing and finance in the same conversation.
Sold by AI shoppers.
Run by AI agents.
Catalog, feeds and checkout made legible to the shopping agents now buying on your customers’ behalf; and the daily reading — reconciling, flagging, drafting — given to agents, with a senior operator making the calls.
A test behind
every budget line.
The measurement ladder, the test calendar and the allocation memo, so the next dollar is decided on evidence rather than on a dashboard.
We make profit predictable.
Commerce strategy, technology, operations and
growth economics, run as one system.