Commerce Intelligence
Meta, Google, Shopify, your CRM — each tells its own story. We unite them in a single financial model that surfaces what's true and optimizes what you spend.
Pulling on the thread of Financial Intelligence reveals where the commerce P&L is actually performing versus where it appears to perform; which marketing spend is working media versus waste; which cohorts and channels produce defensible LTV versus which don't; where contribution margin is compressing and why — fundamentally changing the game for upstream strategy and downstream tactics.
Marketing Performance
See what actually drove the sale — true incrementality, not platform-reported ROAS that takes credit for customers you already had.
Commerce P&L
A complete profit-and-loss view built from transaction-level reality, by channel, segment, and cohort — the P&L your CFO would recognize.
Cohort & Retention Economics
Real retention behavior and contribution-margin LTV — which customers actually pay back, and which quietly cost you.
Omnichannel
One financial picture across every channel you sell through — DTC, marketplace, retail, retail media — normalized to a common standard.
Executive Intelligence
Board-ready reporting your leadership can act on with confidence — reconciled, defensible, and traceable to the accounts.
Agentic Analytics
Streamline data analysis and optimization insights, allowing teams to focus on innovation rather than manual processes.