Growth Advisory
A focused practice that reads commerce operations against their real economics, designs the restructure, and sees it through to the outcomes that matter. The diagnostic stands on its own. Many clients act on the findings internally. Some bring us in to operate the restructure. We're indifferent to which — what matters is that the read is honest and the path forward is clear.
Before any restructure, before any reorganization, before any capital decision — you need a clear-eyed read of where the operation actually stands. The Operational Diagnostic & Blueprint is a focused engagement that reconstructs your commerce P&L from ground truth, audits the operating model, and produces a prioritized set of findings and future-state model recommendations. It's the engagement we run for brands deciding what to do next, for new CFOs and operators inheriting a complex operation, and for PE firms conducting commercial diligence.
Commerce P&L Reconstruction
We rebuild the commerce P&L from transaction-level reality — true CAC by channel, contribution-margin LTV by cohort, fully-loaded economics by segment. The output is the financial picture your platform reports and dashboards can't produce: what the business actually earns, against what it actually costs.
Operating Model Audit
We map the operation as it actually runs — internal team, agency partners, tools, workflows, and where time and money flow against where output is produced. The audit surfaces redundancy, misalignment, and capability gaps, framed against the financial drivers the P&L just revealed.
Performance & Partner Assessment
We assess channel performance, marketing partner output, and tooling effectiveness against incremental contribution, not platform-reported numbers. The work names which channels and partners are actually earning their place — and which are quietly bleeding budget.
Findings & Recommendations
The diagnostic delivers a written report and an executive briefing: the current state of the operation, the structural issues driving underperformance, and a prioritized list of changes ranked by impact and feasibility. Whether you act on it with us, with someone else, or internally, the artifact is yours.