Cost Waterfall

Know where every dollar actually goes — from budget to working media, across every fee, workflow, and AI cost in the operation. The waterfall gives you the full picture on one page, kept live as a standing instrument, so every efficiency decision starts from the same honest map.

Includes:

Full-stack metering

Every fee, tool, workflow, and AI cost, dollar by dollar.

Working-media read

How much of each budget reaches media that sells.

Leak ranking

The biggest recoveries first, sized and sequenced.

The live waterfall

Refreshed on cadence, not a one-time audit.

Profit Intelligence

Run the business on unit economics — true CAC and contribution-margin LTV across campaigns, cohorts, and products, reconciled to the bank rather than to a dashboard. Every channel, cohort, and SKU carries an honest number, so the next dollar goes where the evidence points.

Includes:

Real CAC

Acquisition cost on financial ground truth, by channel and cohort.

Contribution-margin LTV

Customer value in profit terms, not revenue terms.

Cohort & product economics

Where profit concentrates, and where it doesn't.

Next-dollar guidance

Where incremental budget earns most, evidence-graded.

AI Cost Governance

Scale AI with the meter running — every model, tool, and token forecast before it's spent and graded against the outcome it bought. You get an AI line item that behaves like any other governed cost: budgeted, measured, and answerable, so adoption accelerates without the spend running ahead of the value.

Includes:

AI cost metering

Models, tools, and tokens, tracked to the outcome.

Forecast-first spend

Every AI initiative enters with a cost and a goal.

Cost-per-outcome grading

What each AI dollar bought, on the ledger.

Guardrails & thresholds

Budgets, alerts, and kill criteria, set in advance.