Agentic Commerce

When AI agents become the buyers, the brands that prepared early win. We get you ready.

AI agents — ChatGPT, Gemini, Perplexity, Amazon's Rufus, and the protocols behind them — are becoming the layer between your brand and the buyer. The brands that win the agent-mediated era will be the ones that prepared their data, their architecture, and their measurement before the click-based journey disappeared.

Our Capabilities


Brand-Agent Audit

We assess how your brand is currently being represented inside the major AI agents — what they say about you, how they rank you against competitors, what product information they surface, and where the gaps and inaccuracies are. The audit produces a baseline of your current agent visibility and a prioritized list of what to fix.

Product Information Architecture

We restructure your product data so AI agents can read it accurately: schema markup, structured product feeds, machine-readable attributes, and the metadata required for an agent to recommend your product confidently. The work touches your PIM, your storefront, your marketplaces, and the data feeds that flow to third parties.

Commerce Protocol Integration

We implement the emerging agent-commerce protocols — OpenAI's Agentic Commerce Protocol, Google's commerce APIs, Stripe's Agentic Commerce Suite, Mastercard Agent Pay, Visa Intelligent Commerce — so AI agents can transact with your brand directly, not just refer the customer back to your site. The implementation work is technical and protocol-specific; we do it.

Agentic Measurement Frameworks

We build the measurement infrastructure for a world where the customer journey isn't a series of clicks. That means tracking agent-mediated sessions, attributing revenue when there's no last-click, modeling agent behavior, and tying it all back to the financial intelligence layer so you can still answer "what's working" — even when the journey has gone dark.

Are you ready to build your commerce engine?

Partner with Pareto, and transform ideas into revenue, campaigns into profit.

Are you ready to build your commerce engine?

Partner with Pareto, and transform ideas into revenue, campaigns into profit.

Are you ready to build your commerce engine?

Partner with Pareto, and transform ideas into revenue, campaigns into profit.